Editor: Steven Heller Publisher: Phaidon Publication: 1999, First Edition Binding: Hardcover, section sewn Pages: 235 Size: 260 x 300 Text: English
(Foreword) 'Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. This detailed survey marks the first complete retrospective of Rand's powerful body of work.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Slight rubbing to dust jacket, fading to spine. Please contact me for further information on condition.
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