Editor: Alec Davis
Publisher: Council of Industrial Design
Publication: 1964, First Edition
Binding: Softcover
Pages: 84
Size: 220 x 285
Text: English
(Foreword) 'This supplement does not tell British manufacturers how to export, or why. It deals with just one aspect of exporting: the use of printed material in finding new customers and keeping old customers happy. It has two main aims: to explain the planning, design and production of literature to manufacturers who at present use no printed matter to promote their export business; and to show exporters who already use print overseas how it can be improved.'
Contents:
- How exporters use print
- What we are up against
- Why planning is a must
- Why print needs design
- What international paper sizes mean
- How five firms plan their print
- What designers need to know
- Information
- Summing up
Condition: Very Good. All titles are used and show shelf ware consistent with age. Slight rubbing to covers. Please contact me for further information on condition.
Standard Postage: Provides limited cover for loss/damage only up to £20GBP. Please select the alternative postage option for full cover. Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
1253/7
