Editor: Alec Davis Publisher: Council of Industrial Design Publication: 1964, First Edition Binding: Softcover Pages: 84 Size: 220 x 285 Text: English
(Foreword) 'This supplement does not tell British manufacturers how to export, or why. It deals with just one aspect of exporting: the use of printed material in finding new customers and keeping old customers happy. It has two main aims: to explain the planning, design and production of literature to manufacturers who at present use no printed matter to promote their export business; and to show exporters who already use print overseas how it can be improved.'
How exporters use print
What we are up against
Why planning is a must
Why print needs design
What international paper sizes mean
How five firms plan their print
What designers need to know
Condition: Very Good. All titles are used and show shelf ware consistent with age. Slight rubbing to covers. Please contact me for further information on condition.
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