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Process Visual: Development of a corporate identity (Wolfgang Schmittel)

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Editor: Wolfgang Schmittel
Publisher: ABC Verlag, Zurich
Publication: 1978, First Edition
Binding: Hardcover, section sewn
Pages: 204
Size: 260 x 255
Text: English, French, German
Design: Wolfgang Schmittel

(Preface) 'This book is primarily an account of the development of six trade-marks and beyond that of programmes for a corporate identity - or, better put: a corporate visibility. These six examples show the creative process, primarily in the visual sphere. The decisive criterion for collection and selection was: to deal with design as an expression of a state of mind, rather than something fashionable, stylistic or trendy, because "concepts follow persons" Therefore, this book is also an attempt to show the advantages that result from a consistent, flowing "personal style" when applied to a company's visual means.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Missing dust jacket. Light rubbing to board cover, tanning to outer edges. Please contact me for further information on condition.

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