Editor: Tony Brook, Adrian Shaughnessy Publisher: Unit Editions, London Publication: 2016, First Edition Binding: Softcover, section sewn Pages: 204 Size: 170 x 245 Text: English Design: Spin, London
Herb Lubalin claimed not to be a great typographer. In fact, he said, "I'm terrible, because I don't follow the rules". This book proves the opposite. On every page it features Lubalin's typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation. He even had names for what he did: he described it as a graphic expressionism or a conceptual typography. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn't been seen before. This book is the third title about Lubalin's work published by Unit Editions; this volume focuses solely on Lubalin's typography. It comes with new texts and new photography, and is accompanied by previously unpublished material.
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover/edges along with thumb smudges. Interior clean. Item in images may not be that of the title posted out.
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