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66/67 Graphis Annual - International Annual of Advertising Graphics

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Editor: Walter Herdeg
Publisher: The Graphis Press, Zurich.
Publication: 1966, First Edition
Binding: Hardcover, section sewn
Pages: 266
Size: 240 x 305
Text: English, French, German

(Preface) 'We live in a world of persuasion. Advertisements, booklets, posters, films and television spots whisper or boom incessantly about our ears: consume, consume...

The age of mass communication has the merit of having made graphic design popular. Graphis Annual proves this on 54 colour pages and 195 pages in black and white. The graphic designer himself has also been educated to a new level of inventiveness, keenness and skill. These qualities have become vital for him, since his profession now holds a key position in an eminently and competitively communicative society.

In its fifteenth year Graphis Annual presents 1014 examples of visually formulated and carefully aimed advertising messages. These were chosen from no less than 17,000 entries, submitted from 37 countries. Six sections with 19 subdivisions combine to form an instructive and impressive array of the most outstanding posters, advertisements, booklets, magazine covers, packs, calendars, trade marks and film and television commercials of the past year.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing, creasing, tanning to dust jacket. Light tanning to outer edges of interior pages.

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