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The Package Design Book

Regular price £16.00

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Editor: Jean Jacques & Brigitte Evrard
Publisher: Taschen
Publication: 2010, First Edition
Binding: Hardcover, section sewn
Pages: 432
Size: 250 x 260
Text: English

(Publishers overview) 'This title includes packages that carry a punch ranging from beverages to fragrances via hardware and electronics. Taschen has teamed up with Pentawards to produce the most comprehensive publication on package design available. Anyone working in retail, household products, foods, fragrances or related industries knows that - whatever its intrinsic merits - a product is only as good as its packaging.

Featuring over 250 projects in more than 40 categories from around the world, this book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behavior. Featuring the world's best packaging with in-depth case studies, it analyzes how ground-breaking designs are developed by top design and branding offices. Divided into chapters by type - beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, store & retail - and indispensable for design and marketing professionals, advertisers, or anyone interested in this field, this book explains how to package a product that sells.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to dust jacket. Light tanning to outer edges of interior pages.

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