Editor: Bill Chiaravalle, Barbara Findlay Schenck
Publisher: Wiley & Sons
Publication: 2007, First Edition
Binding: Softcover, perfect-bound
Pages: 364
Size: 190 x 235
Text: English
ISBN: 0471771597
(From the publisher) 'Discover how brands are created, managed, differentiated, leveraged, and licensed.
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy...'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
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