Editor: Hans Neuburg
Publisher: ABC Verlag, Zürich
Publication: 1965, First Edition
Binding: Hardcover, section sewn
Pages: 200
Size: 255 x 260
Text: English, French, German
Design: Hans Neuburg, Walter Bangerter
Schweizer Industrie Grafik / Graphisme Industriel en Suisse / Graphic Design in Swiss Industry
(Preface) 'This new volume on graphic art deals with, and solves, the many-sided problems of functional graphic art for publicity purposes. Leading Swiss graphic artists indicate, by means of their works, the way to the competent planning of all important means of publicity at the service of up-to-date Swiss industry. Over 500 effective black and white or coloured examples from actual practice are an instructive demonstration of successful industrial publicity. The accompanying texts and commentaries on all fields of graphic art give this volume the significance of a standard work on graphic art for publicity purposes.'
Condition: Very Good. Shelf ware consistent with age. Rubbing, markings and chips/tares to dust jacket. Light tanning to outer edges of interior pages.
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