Editor: Gavin Ambrose, Paul Harris
Publisher: AVA Publishing SA
Publication: 2011, First Edition
Binding: Softcover, section sewn
Pages: 208
Size: 220 x 297
Text: English
ISBN: 2940411417
(Publishers overview) 'While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
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