Editor: Felix Gluck
Publisher: Studio Vista, London
Publication: 1976, First Edition
Binding: Hardcover, section sewn
Pages: 192
Size: 220 x 290
Text: English, French, German
(Preface) 'Modern Publicity is an annual survey of the best graphic designs in international advertising and communications. The illustrations in this book were selected from over 7000 entries submitted by designers all over the world.
In addition the editor selected further material, to provide an objective perspective of graphic design developments and styles of the past year.
The book contains separate sections on poster design, press advertising, direct mail, trademarks and house-styles, letterheads, packaging, TV and film advertising, new typefaces and book jackets.
The recently introduced new section on postage stamp designs includes a comparison of graphic designs for specific subjects, International Women's Year, the Olympic Games, The 200th Anniversary of US Independence and the Anniversary of Bell's Telephone.
A comprehensive index provides the names and addresses of the designers and studios who contributed with their work to this year's edition, thus providing a standard reference book for all those whose work is connected with advertising, publicity, publishing or design education.'
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Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing/tanning to cover/edges. Interior clean, light tanning to page edges.
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