Publisher: Sampson Tyrrell
Publication: 1989, First Edition
Binding: Softcover, section sewn
Pages: 48
Size: 295 x 297
Text: English
Identity Issues by Sampson Tyrrell explores branding and corporate identity through nine essays, covering competitive strategies, global vs. local branding, privatisation, design-driven business communication, European identity, sponsorship, and brand power, authored by experts like Dave Allen, John Quelch, and Terry Tyrrell.
Contents:
- Competitive edge, Dave Allen
- Global brand or local autonomy? Professor John Quelch
- Privatisation goes public, Terry Tyrrell
- Talking business, by design, Peter Widdup
- Made in Europe and proud of it, Federica Olivares
- The value of identity, Jeremy Myerson
- Exploiting sponsorship, Suzanne Bidlake
- The power of the brand, Charles Trevail
- Check it out! Josie Bowman and John Slater
Sampson Tyrrell was a leading design consultancy in the UK, particularly noted in the 1980s and 1990s. It was acquired by the WPP Group in 1986. The firm specialised in corporate identity and branding, working with major clients such as Castrol, Shell, Saab, Safeway, and Knight Frank. Their work emphasised strategic design, particularly in corporate literature and identity manuals. They were recognized for their rigorous, geometry-based design approach, influenced by the founders’ early work at Henrion Design Associates.
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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