Publisher: Enterprise IG, Brand & Identity Consultants
Publication: 1990’s, First Edition
Binding: Softcover, section sewn
Pages: 32
Size: 295 x 295
Text: English
(Preface) 'We believe the brand can be the central organising thought for business. The creation of Enterprise IG gives you access to a new type of consultancy. Our process, Brand Alignments™, helps create and maintain brand leadership by establishing a value cycle that links employees, customers, business partners and investors.'
Contents:
- Minds become focused
- Intentions become action
- Brands become aligned
- Studies:
- Hilton - Discovering the Hilton difference
- Gillette - Sustaining leadership
- EMI Classics - Creating competitive advantge
- Monsanto - Vision becomes promise
- BP - A challenge for everyone
- Pavilion - Building on cultural heritage
- Standard Chartered - Sharper focus
- Lockheed Martin - Responding to a new world order
- Diet Coke - Consistent expression worldwide
- Pfizer - Finding a new way
- Hongkong Post - A new expression for a new era
Enterprise IG was a pioneering consultancy that bridged the gap between bold brand promises and business behavior, blending traditional management consultancy, internal communications, and corporate identity. The firm integrated diverse skills to help clients leverage their brands to drive business actions. As a global entity, Enterprise IG unified five strong regional businesses, employing diverse, multinational teams to address the branding needs of globalising companies. Enterprise IG rebranded to The Brand Union in 2007.
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
4973
