Editor: Ruedi Rüegg
Publisher: ABC-Verlag Zurich
Publication: 1989, First Edition
Binding: Hardcover, section sewn
Pages: 172
Size: 215 x 260
Text: English, German
ISBN: 3855041148
(Preface) 'A new handbook for all who are concerned with the preparation of copy, typographic design and type production: for students and teachers, graphic and typographic designers, business people and managers, professionals and the general reader.
In the field of typography, as in any creative activity, design ability must depend to a large extent on the understanding of the basic forms of the subject-matter and the technical knowledge. That is exactly where this book comes in, giving information about type production techniques all the way up to computer-aided typesetting and providing the necessary knowledge of the basic elements of typography and the ways in which they can be combined. The wide spectrum of styles in typographic design is illustrated by a representative selection of work from different countries.
This handbook is presented in a clear and easily readable style so as to increase the reader's understanding and appreciation of the design of printed text and the formal qualities of type. It is an important book for all who wish to succeed with good typography. "Typography is the art which makes itself useful.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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