Wings of the Crane: 50 Years of Lufthansa Design

(Introduction) '2005 is a milestone year for Lufthansa: A great name and a strong brand are turning 50. What began as a small, government owned German airline has become a fully privatised and highly successful air carrier of international renown. Unchanged is the promise behind our brand, this in spite of modifications in the Lufthansa corporate image. The soaring crane, our brand emblem, has gained in radiance over the years.

In the past 50 years we have set international standards again and again. Lufthansa symbolises safety and reliability, performance and innovation, quality and service, expertise and clarity. All these attributes find expression in our corporate de-sign. The finest designers of their time were engaged to shape the Lufthansa corporate identity and later to continuously develop and refine that identity. It is present everywhere you look: in our sales offices, at ticket counters, in the lounges. It is reflected in the airline dinnerware, in our employees' uniforms and in the aircraft themselves. The Lufthansa design and its changes are quite apparent. Today, at 50 years of age, Lufthansa is younger, fresher, more colourful and more successful than ever before.

In this book you will surely recognise many things as you dip into the past, things which you might have experienced yourself or which you have heard or read about. I hope you will enjoy this journey through time. You may be assured that we will be adding many success chapters to Lufthansa's illustrious design story in the future. We are looking forward to the challenges of change.'

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.

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