Editor: Ella Moody
Publisher: Studio Vista, London
Publication: 1965, First Edition
Binding: Hardcover, section sewn
Pages: 176
Size: 220 x 290
Text: English, French, German
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(Introduction) 'The graphic designer desires, desperately, to be taken seriously. This emerges from every Design Congress from Icograda at Zürich to Aspen, and from pages of books and journals to which the designer may be expected to contribute or subscribe. The discussion revolves around 1) the designer's status 2) his freedom as an artist 3) his social 'duty'. Although the third point was at the heart of last year's Manifesto* it is not at all certain that in the advertising world an improvement in the designer's status will strengthen and/ or satisfy his social consciousness: neither may his freedom as an artist. Nevertheless the three aspirations are bound up in one combination or another in the designer's breast. To reveal the status of the designer the small design group provides valuable light. The following observations are based on notes by Frank Overton whose own group of Design Associates is doing the kind of work which is typical of today's improved standards in Britain.'
Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Good. Missing dust jacket. Rubbing, marking, soiling to board covers, tare and fray to head of spine. Interior mostly clean other than light tanning to edges. Former library title with occasional stamp.
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