Editor: Jeremy Aynsley
Publisher: Thames & Hudson, London
Publication: 2000, First Edition
Binding: Hardcover, section sewn
Pages: 240
Size: 260 x 285
Text: English
ISBN: 0500510075
(Preface) 'Here is the first full study of a period of great artistic activity, illuminating an extraordinarily rich and diverse trove of experiment, innovation and accomplishment: graphic design in Germany during the years before World War II.
At the end of the 19th century, graphic art in Germany was static and traditional. It was the spectacular industrial and commercial boom following the Franco-Prussian War that breathed new life into the field of advertising - whether in newspapers, journals or on kiosks - and stimulated interest in what is now called 'corporate identity'. The artists who forged a distinctive German style, which was aggressive, aesthetically adventurous and well constructed to attract customers, included Henry van de Velde, Peter Behrens, Jan Tschichold, John Heartfield and Herbert Bayer. Possibly the most influential propagator of these new activities was the Bauhaus, founded in Weimar in 1919 and remaining in operation until forced out of Germany by the advent of the Nazis. Here, such artists as Walter Gropius, Mies van der Rohe and Moholy-Nagy taught a new generation the most modern approach to aesthetic problems - among them graphic design...'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Fading to spine of dust jacket, plus small tare. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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