Editor: Ed Gold
Publisher: Watson Guptill, New York
Publication: 1985, First Edition
Binding: Hardcover, section sewn
Pages: 176
Size: 220 x 285
Text: English
ISBN: 0823005437
(Preface) 'Here at last is a book about the business of graphic design, a book that will enable designers to function as competently and innovatively as business people as they do as designers.
Business acumen is often the key to success in graphic design. There are approximately 133,000 graphic designers in the United States, but only a small percentage of these designers understand and utilise the kind of sound business practices needed to cope with the day-to-day demands of a going commercial concern. Of an estimated 3,500 operating graphic design firms, about 500 go out of business each year.
THE BUSINESS OF GRAPHIC DESIGN is the result of an internationally known designer's thirty years of personal experience, as well as his extensive interviews with twenty-four of the most successful designers in the world. Never before have designers of such stature given such explicit first-hand accounts of how they manage their businesses. Never before has there been an opportunity to see how graphic design superstars structure their organizations, estimate their costs, prepare proposals and contracts, establish sales and marketing plans, make presentations, and manage projects, people, time, and money.
Ed Gold writes with insight and clarity; THE BUSINESS OF GRAPHIC DESIGN is as enjoyable to read and as easy to understand as it is informative and instructive. It is a valuable book for designers who own their own studios, for owners of firms that maintain design departments, for managers of design departments, for young graphic designers who now work for other people and for graphic design students. It is a book that is destined to become a classic.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. Repair to dust jacket. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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