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Modern Publicity 1973/74, Vol.43

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Editor: Felix Gluck
Publisher: Studio Vista
Publication: 1973, First Edition
Binding: Hardcover, section sewn
Pages: 176
Size: 220 x 290
Text: English, French, German 

(Preface) This volume of modern publicity is a selection of the best examples of advertising design chosen from 6800 entries submitted by 1200 designers from all over the world. The material is arranged in sections dealing with posters, press advertisement, film and television graphics, new typefaces and book-jackets, packaging, trademarks and letterheads and direct mail (which includes company reports, prospectuses, calendars and mailing shots). The selection presents a competent, informative survey of new design and typography, new printing techniques and changes in attitude and approach. It will be an invaluable source of information for designers, art directors, advertising agencies and everyone who is interested in graphic design. Modern Publicity volume 43 contains 176 pages with over 500 illustrations of which more than 90 are in full colour.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Slight rubbing and wear to dust jacket. Slight foxing to first end pages. Please contact me for further information on condition.

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