Editor: Felix Gluck Publisher: Studio Vista Publication: 1972, First Edition Binding: Hardcover, section sewn Pages: 176 Size: 220 x 290 Text: English, French, German
(Preface) The present volume of modern publicity contains the best designs chosen from over 6470 entries which were received from 44 countries. As always, this annual of international advertising graphics presents a competent informative survey of new trends in design and typography, new techniques of presentation and printing, and changes in attitudes and approach on an international level. It will be an invaluable source of information for designers, art directors, advertising agencies and everybody who is interested in graphic design. The book is divided into chapters on posters, press advertisements, film and television graphics, new typefaces and book-jackets, packaging, trademarks and letterheads and direct mail, (which include company reports, prospectuses, calendars and mailing shots). Captions and introduction appear in English, French and German and contain details of designers, art directors, clients, printing processes and size of the original products. The comprehensive index includes the adresses of designers, photographers, art directors and studios to enable agencies and clients to establish contact. Modern Publicity volume 43 contains 176 pages with 550 illustrations of which more then 90 are in full colour.
Condition: Very Good. All titles are used and show shelf ware consistent with age. Slight rubbing and wear to dust jacket. Slight foxing to first end pages. Please contact me for further information on condition.
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