Editor: David Bernstein Publisher: Phaidon Publication: 1997, First Edition Binding: Hardcover, section sewn Pages: 240 Size: 260 x 295 Text: English
(Publishers review) 'Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns.
This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Please contact me for further information on condition.
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