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Paul Rand

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Editor: Steven Heller
Publisher: Phaidon
Publication: 2002
Binding: Softcover, section sewn
Pages: 256
Size: 250 x 290
Text: English

(Preface) Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. This detailed survey marks the first complete retrospective of Rand's powerful body of work.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Sun fade to spine. Slight rubbing to covers. Please contact me for further information on condition.

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