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Typography: basic principles (John Lewis)

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Editor: John Lewis
Publisher: Studio Books
Publication: 1963, First Edition
Binding: Softcover, section sewn
Pages: 96
Size: 165 x 195
Text: English

(Foreword) The author sets out to demonstrate what typography is, and particularly what it is to the modern graphic designer. The first chapter describes the influences that have shaped modern typography, with particular emphasis on the effects of the teachings of William Morris and the Bauhaus typography workshop on the one hand, and the modern movements of painting and design, such as Dada and De Stijl on the other. This is followed by a chapter on present-day trends in typographic communication. Methods of preparing layouts for books and periodicals are discussed and there are some interesting suggestions for improving the appearance of advertising display. The final chapter, 'Rules are made to be broken', is a most stimulating selection of examples of experimental typography.

Condition: Blank. All titles are used and show shelf ware consistent with age. Slight rubbing to covers, along with subtle tanning to outer edges. Please contact me for further information on condition.

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