Editor: IdN Pro
Publisher: Systems Design, Hong Kong
Publication: 2002, First Edition
Binding: Hardcover, section sewn
Pages: 244
Size: 190 x 250
Text: English
ISBN: 9628617788
(Preface) 'The images of celebrities — movie stars, pop stars, sports stars — are omnipresent in today's consumer world. On the one hand, we can't get away from them, on the other, we can't get enough of them. How are celebs presented in ads from different parts of the world? What impact do "celebads" have on us? Why is the use of celebs effective in ad campaigns? Flips 6 looks at these issues and gives you an overview of today's celebrity advertising scene. Divided into 3 sections, namely Greater China, Asia and Worldwide, Flips 6 features images of worldwide ads, as well as interviews with some of the world's top creative professionals. A DVD containing a selection of the featured ads is also included.'
Condition: Very Good. Shelf ware consistent with age. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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