Publisher: Spencer Landor
Publication: Mid 1990’s, First Edition
Binding: Folded single sheet
Pages: 6
Size: 240 x 295
Text: English
(Foreword) 'Nobody would deny the advantages of a commanding presence. But let's not set ourselves needless challenges: for businesses and other organisations vying in a crowded market place. a unique presence will do nicely. But how to create one? Om a commercial world driven by visual messages on page and screen, effective design must be the key. Yet, strangely, although people recognise it instinctively, nobody can quite describe its magic ingredients. Words like "... reflects a clear understanding of the client's business... reveals a pivotal idea... communicates simply and directly..." are all little better than statements of the obvious."
Condition: Fine/Near Fine. All titles are used and show shelf ware consistent with age. Slight rubbing to covers. Please contact me for further information on condition.
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