Editor: Jasper Grinling
Publisher: Gower/Williams Lea
Publication: 1986, First Edition
Binding: Hardcover, section sewn
Pages: 138
Size: 195 x 255
Text: English
ISBN: 0566026007
(Preface) 'All publicly quoted companies must, by law, prepare an annual report - so why not turn it to best advantage? More and more enlightened companies are coming to regard the annual report as an opportunity rather than a chore - an opportunity for communicating effectively with a wide range of important audiences, including shareholders, institutions, bankers, the media, the analysts, their own employees and the general public.
Planning, producing and disseminating a company report each year can be a demanding and complex task. All too often, the person charged with the responsibility for it lacks sufficient knowledge or experience of all the processes involved; and these are the people the author of this new book has in mind. He offers them clear and detailed guidance on all aspects, from advance planning to final distribution. The book covers the production processes involved in terms of today's technology, and links these with financial factors such as budgetary and cost controls. It also deals with related publications such as offers to shareholders, circulars and reports for employees, and includes a revealing chapter on the main pitfalls and how best to avoid them. It is particularly aimed at suggesting how working relationships between company clients, printers and designers can be enhanced by a proper understanding of their respective rôles. A list giving names and addresses of specialist UK printers is included as an appendix.
For anyone intent on achieving a high-quality report with the maximum cost-effectiveness, this book would be hard to better.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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