Chivas: Generosity Amplified [Brand Book & Guidelines]

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Publisher: Chivas Regal Group
Publication: 2016, First Edition
Binding: Softcover, perfect-bound
Pages: 74, 44
Size: 180 x 180
Text: English

Scarce brand book and guidelines. The "Generosity: Amplified" campaign was a 2016 global limited-edition marketing and product collaboration with LSTN Sound Co. It featured specialised gift tins and raised funds to support the Starkey Hearing Foundation through music-inspired design.

Brand book:

Our Theme
Our Partner
Introducing the Limited Edition Gift Tin
Collaboration Pieces
Key Visuals
Merchandising
Gifting Inspiration
Technical Details

Guidelines:

PR Guidelines
PR Elements
Local Market Activation Ideas
PR Asset Summary & Delivery Dates
Digital Guidelines
Campaign Strategy, Assets & User Journey

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.

Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.

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