Editor: Wally Olins
Publisher: Thames & Hudson, London
Publication: 2003, First Edition
Binding: Softcover, section sewn
Pages: 256
Size: 165 x 225
Text: English
(Publishers overview) 'Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success.
Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and creasing to cover. Light tanning to outer edges of interior pages.
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