Editor: Egbert Jacobson
Publisher: Paul Theobald & Co.
Publication: 1952, First Edition
Binding: Hardcover, section sewn
Pages: 170
Size: 220 x 285
Text: English
Contents:
- Bernard Rudofsky - Notes on Early Trademarks and Related Matters
- Herbert Bayer - On Trademarks
- Alvin Lustig - Formal Values in Trademark Design
- Paul Rand - The Trademarks as an Illustrative Device
- Will Burtin - Trademarks Tradenames
- H. Creston Doner - The Trademark in Product Identification
- Esbert Jacobson - The Trademark Applied
Some Principles of Visual Communication
Condition: Good. All titles are used and show shelf ware consistent with age. Light rubbing, creasing, soiling to cover. Missing dust jacket. Light tanning to outer edges of interior pages.
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