Editor: Adrian Frutiger
Publisher: Zürich ABC Verlag
Publication: 1980, First Edition
Binding: Hardcover, section sewn
Pages: 150
Size: 265 x 255
Text: English, French, German
ISBN: 3855040605
(Preface) 'Adrian Frutiger, a Swiss graphic artist and type designer, offers a comprehensive view of his working methods in this book. For Frutiger, lettering and type are not merely an aid to reading but a universal means of perception which accompanies mankind every- where.
Type design leads to the sign, the logo-type and the symbol. His work builds a bridge from the typeface, and from drawing and writing, to the language of computer technology. Anyone concerned with problems of design will find in this book a host of ideas and practical examples, constantly leading back to the basic considerations of the art.
A fascinating book of ideas for graphic and typographic artists and designers in general.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Small bump/nick to top edge on back board.cover.
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