Publisher: Pentagram Design Limited
Publication: 1990’s, First Edition
Binding: Softcover, perfect-bound
Pages: 36
Size: 105 x 145
Text: English
Self-promotional booklet.
(Introduction) 'Packaging design is the art of promising - and being believed. Three dimensional graphic design may be a paradoxical notion. But packaging design is just that: graphic design translated with elements of the product designer's skills into a brand identity and information structure or label, for a product that may not be anything more than a clear anonymous liquid.
So packaging is identity design at the sharp end: representing the virtues and appeal of a product according to well researched tastes and aspirations of the consumer. The shape, materials and mechanics of packaging become one with its graphics to compete for attention, to identify a product and to sell its qualities.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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