Editor: Aaron Burns
Publisher: Reinhold Publishing Company
Publication: 1961, First Edition
Binding: Hardcover, section sewn
Pages: 112
Size: 255 x 360
Text: English
(Preface) 'This book has been planned for the student, professional and lay person, for anyone who wishes to learn more of the new function of modern typography-and the factors that contribute to its development.
Knowledge and courage are required to achieve the best results in typography. It is as true in this field as in any other that "'one receives what one deserves and one deserves whatever one accepts." Fine typography is the result of nothing more than an attitude. Its appeal comes from the understanding used in its planning; the designer must care.
In contemporary advertising the "perfect" integration of design elements often demands unorthodox typography. It may require using "wrong" fonts, cutting hyphens in half, using smaller than normal punctuation marks; in fact, doing anything that is needed to improve appearance and impact.'
Condition: Fair. Spine and covers heavily sunned, boards rubbed with some staining. Spin partially detached. Occasional spotting to end pages, otherwise clean.
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