Editor: Nancy Aldrich-Ruenzel, John Fennell
Publisher: Phaidon Press Ltd
Publication: 1991, First Edition
Binding: Hardcover, section sewn
Pages: 160
Size: 222 x 285
Text: English
ISBN: 0714827061
(Preface) 'The editors of Step-By-Step Graphics magazine surveyed the graphic arts community and learned that typography is by far the hottest topic in graphic communications today. As a result, they created this practical and inspirational guide to help all visual communicators use typography effectively and expressively. The clear, step-by-step approach in this not new book presents a well-rounded picture of the exciting world of type and type design and the expanding communicative value of type-in print, on computer, and in video.
With a focus on the typographic challenges that designers struggle with every day as professionals working to a budget and facing deadlines, the guide is organised in five useful sections. Introductory articles handle more general design and production topics, while later sections present more genre-specific information to address the problems and solutions inherent in specific design disciplines, such as corporate graphics, publications, and advertising. Leading type designers, graphic designers, experts, authors, and educators have contributed articles and artwork; also included are interviews with the best practitioners in the field, who offer tips, techniques, and unique working methods "from the trenches." This guide's roster of talented contributors and featured artists is a designer's very own stable of typographic mentors for the 1990s.
Along with chapters on bold innovations in typography, which explain and demonstrate how the leading talents in the field are mining type history and making type history using the latest technology, this book shows you how to refine and update basic typographic skills. Full of practical, nuts-and-bolts information, this is also an ideas book, exploring design solutions from the purely illustrative to collage, photo-design, and all type. The Designer's Guide to Typography gives the type user a view of the contemporary world of typography, as well as a look at the innovations leading the field into the next century.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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5484/10
