Editor: TRIO
Publisher: Gallerija 11/07/95
Publication: 2016, First Edition
Binding: Softcover, section sewn
Pages: 72
Size: 220 x 210
Text: English
(Introduction) 'The moment the siege of Sarajevo began, its reality was segregated from the rest of the world. That was, of course, the city's tragedy. All of us who remember the city before the war know how connected with and integrated in the world it was, not least because of the success of the 1984 Winter Olympic Games. With the siege, however, a previously shared reality was brutally compartmentalized. Few outside could imagine what was happening inside, some didn't even try. Few inside had access to the reality outside, or cared for a mode of living that became overnight a distant memory, even fantasy. Everything that was imported from the outside had a different meaning and value inside: an orange, Terminator 2, coffee, Coca Cola, Susan Sontag. Much of what escaped was loaded with war—it mainly contained death and suffering. But people inside didn't just suffer and die. They also lived, thought, loved, played music, and strived to restore the city into its righteous place in the world, the world that abandoned it so frivolously. For them, the challenge was how to bridge the two realities, how to reconnect what should've never been split apart, how to make the world face the fact that Sarajevo was actually at its center.
The Trio design team accepted the challenge in their extraordinary way. They re-designed images, re-branded brands, re-configured the outside reality, creating their postcards to send them to the world in order to show that Sarajevo never left it. It was the world that left Sarajevo.
I remember seeing the Sarajevo-as-Coke logo for the first time (I was somewhere outside, where I lived) and feeling immense pride because it was instantly clear to me that the minds of Bojan and Dada were as brilliant in the war as they had been before it. I knew that Sarajevo would survive and probably outlive Coke because of people like them.' Aleksander Hemon
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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