Editor: Dick Powell
Publisher: Macdonald Orbis, London
Publication: 1986, Reprint
Binding: Hardcover, section sewn
Pages: 160
Size: 225 x 285
Text: English
ISBN: 0356142841
(Preface) 'Today's competitive world increasingly emphasises the importance of good design. Imaginative and original ideas by themselves are not enough — it is vital to present them with the maximum clarity and precision. Written by a prize-winning designer, Presentation Techniques is the only book entirely devoted to this crucial aspect of industrial design.
Starting with the essential tools of the trade, the book describes the principles of perspective drawing and colouring techniques with chapters on marker, airbrush and coloured paper rendering. Step-by-step drawings show how to build up a product visual, and follow through the entire design sequence to the finished drawing. Of special interest is the separate feature on automotive design - a field which attracts many creative designers. All types of line and descriptive drawing are explored, including cutaways and exploded views. Sections on special finishes, the use of backgrounds and mounting materials make this book a comprehensive design tool.'
Condition: Very Good. Shelf ware consistent with age. Former library title occasional stamp and inscription. Light rubbing and marking to dust jacket. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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