Editor: G. F. Wilson
Publisher: Typesetting Department of Gee & Watson Ltd. London
Publication: 1939, First Edition
Binding: Softcover, comb-bound
Pages: 60
Size: 245 x 300
Text: English
Trade journal featuring examples of modern typographic designs, typefaces, ornaments, and layout styles suitable for advertising and commercial printing — serving both as a specimen book to promote Gee & Watson's services and a reflection of 1930s – 1940s graphic design aesthetics in Britain.
Gee & Watson, London, was a prominent mid-20th-century firm based in Fleet Street that excelled in process engraving, commercial photography, advertisement typesetting, and the distribution of a wide range of typefaces and typographic ornaments.
Articles:
- Planned Printing by T. Wilson Philip
- The Social Responsibility of Advertising by J. B. Nicholas
- Black Out & Look Through
- Mice and Men
Advertisement / Agent:
- Ardath Cigarettes / John Haddon & Co.
- Atlas Shoplighting Units / Press Publications Ltd.
- Brands Essence / Dudley Turner & Vincent Ltd.
- Brettle's Silkestia Stockings / Osborne-Peacock Co. Ltd.
- British Cellophane Ltd. / Armstrong-Warden Ltd.
- Burberry's / Reynell & Son
- Cable & Wireless Ltd. / Gordon & Gotch Ltd.
- Citroën Cars / Mayfair Advertising Ltd.
- Connolly Leather / Godbolds Ltd.
- Enos Fruit Salts / Arks Ltd. (Ireland)
- Glaxo Laboratories Ltd. / John Tait & Partners Ltd.
- Guitare Lipstick / All Counties Publicity Co. Ltd.
- Hovis / John Haddon & Co.
- Invicta Radio / Arks Publicity Ltd.
- Patons & Baldwins Knitting Wools / Osborne-Peacock Co. Ltd., (Manchester)
- Lilley & Skinner Ltd. / Edward Swann Studio Ltd.
- Rawlplugs / Rumble, Crowther & Nicholas Ltd.
- Sparklet Syphons / Everett's Advertising Ltd.
- Stephens' Pens / Osborne-Peacock Co. Ltd.
- T.C.P. / Parry & Co.
- The National Savings Committee / Rumble, Crowther & Nicholas Ltd.
- The Times Furnishing Co. Ltd. / Rumble, Crowther & Nicholas Ltd.
- Warlock Tobacco / John Haddon & Co.
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
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