Editor: David Crow
Publisher: Ava Publishing
Publication: 2003, First Edition
Binding: Softcover, section sewn
Pages: 191
Size: 222 x 300
Text: English
ISBN: 2940373213
(Preface) 'The aim of this book is to introduce the terms and theories relating to visual language in an attempt to help you understand how visual communication works. Visible Signs features a range of contemporary examples of art & design and helps to explain how they work by applying the ideas and theories outlined in the text.
For many artists and designers, semiotics is something which they explore with a mixture of intuition and experience. The areas of theory and practice seem a universe apart. Art and Design borrows its theoretical background from the science of signs, semiotics and the study of language, linguistics. This often makes it difficult to understand how the theory relates to the visual signals we enjoy so much. This book explains some of the key issues and terms from semiotic theory and places these ideas next to a range of contemporary visuals to help you understand the invisible processes at work in these visible signs.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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