Editor: Toon Lauwen Publisher: Simon Franke Publication: 2001, First Edition Binding: Hardcover, section sewn Pages: 146 Size: 170 x 240 Text: English, Dutch
Rotterdam 2001, Cultural Capital of Europe. 5 design proposals for a house style.
When Rotterdam was designated Cultural Capital of Europe for 2001, the organization of Rotterdam 2001 began searching for a house style that would perfectly express the content and character of this festival as well as the identity of the city. Five prominent design firms were invited to submit proposals for this complex assignment: Atelier de Creation Graphique, Paris; Bureau for Telecommunication, Historicity & Mobility, Rotterdam; Mevis and Van Deursen, Amsterdam; Proforma, Rotterdam; and Qwer, Cologne. Identities contains the winning proposal, conceived by Mevis and Van Deursen, who also designed the book itself, as well as a complete documentation of all of the other entries. Including an introduction by Toon Lauwen and comments by design critic Hugues Boekraad, Identities presents an inspiring picture of five very different proposals for the development of a house style, making this case study essential for graphic designers and fans of graphic design alike.
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