Editor: Tim Collins
Publisher: Laurence King Publishing
Publication: 2014, First Edition
Binding: Softcover, section sewn
Pages: 208
Size: 215 x 255
Text: English
(Publishers review) '100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting.
This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover/edges, fading to spine. Please contact me for further information on condition.
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