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The Medium is the Massage

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Editor: Marshall McLuhan, Quentin Fiore
Publisher: Penguin Books
Publication: 1967, Revised Edition
Binding: Softcover, perfect-bound
Pages: 96
Size: 110 x 180
Text: English

The Medium Is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam books in 1967 and became a bestseller with a cult following. The U.K. edition was published by Allen Lane Penguin Books using cover art by Newsweek photographer Tony Rollo.

The book is 160 pages in length and composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Slight rubbing to covers. Please contact me for further information on condition.

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