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Vitali Spielzeug Katalog 1959/60 (Siegfried Odermatt)

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Publisher: Vitali Spielzeug
Publication: 1959, First Edition
Binding: Softcover, saddle-stitch
Pages: 24
Size: 105 x 215
Text: German
Design: Siegfried Odermatt
Printing: Käser Presse, Zürich

Very scarce product catalogue for children's toy manufacturer Vitali, designed by the legendary Swiss designer Siegfried Odermatt in the unmistakable 'Swiss Style'. Item includes original postage envelope.

Antonio Vitali (1909–2008) was a Swiss toy designer and maker known for creating handmade wooden toys. 'The first Vitali Spielzeug catalogue was printed in 1948. In 1951, an exhibition entitled The Toy was held at the Kunstgewerbemusem in Zurich, in which toys from all over the world were shown by the constructivist painter Johannes Itten. A case of toys by Vitali was especially featured. In 1952, Max Bill published Form, an analysis of 20th century trends in design in which he admired two of the toys featured, i.e. the roe-deer and the man and woman rattle. This led to an association with Creative Playthings of New York in 1953, marking the beginning of a lifelong relationship with American toy making. He designed a series of 'playforms' for Creative Playthings, which were very well received.' (Source)

Condition: Very Good. All titles are used and show shelf ware consistent with age. Slight rubbing to covers, including light creasing and pen inscription. Please contact me for further information on condition.

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