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Carat: Brand Book (North Design)

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Publisher: Carat
Publication: 2006, First Edition
Binding: Softcover, perfect-bound
Pages: 100
Size: 156 x 215
Text: English
Design: North Design

Brand design guidelines for Carat - one in a series of highly coveted identity manuals designed by North in the late 1990's and 2000's.

Carat. Everything we do builds our brand.


  • Market Context - The market and business dynamics that we are operating within.
  • Vision & Positioning - Where we want Carat to be in the future, and what differentiates us from the competition.
  • Communications Theme - How we present our vision externally.
  • Reasons to Believe - Why we can achieve our vision.
  • Values - What we stand for.
  • Carat Identity - Identity elements. Design examples.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Slight rubbing to covers, small soil mark near to spine. Please contact me for further information on condition.

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