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The Open University: Brand Design Guidelines (North Design)

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Publisher: The Open University
Publication: 2006, First Edition
Binding: Softcover, section sewn
Pages: 136
Size: 210 x 297
Text: English
Design: North Design

Brand design guidelines for The Open University - one in a series of highly coveted identity manuals designed by North in the late 1990's and 2000's.

(Introduction) The Open University is introducing a new brand identity programme. It's much more than a few changes to the logo. It influences everything we do, and will help us to achieve our strategic ambitions. The programme affects the look. feel, imagery and tone of voice of all our communications and course materials.


  • Introduction
  • OU Signature
  • Cobranding
  • Colour
  • Photography
  • Typography
  • Tone of Voice
  • OU Grid System
  • Design examples

Condition: Very Good. All titles are used and show shelf ware consistent with age. Slight rubbing to covers, small soil mark near to spine. Please contact me for further information on condition.

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