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First Direct: Black & White. A Conversation. Brand Manual (North Design)

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Publisher: First Direct
Publication: 2008, First Edition
Binding: Softcover, section sewn
Pages: 224
Size: 165 x 210
Text: English
Design: North Design

Brand design guidelines for First Direct - one in a series of highly coveted identity manuals designed by North in the late 1990's and 2000's.

First Direct. Black & White. A Conversation.

"The 224-page document that North created for telephone- and internet-bank First Direct in 2008 is a little different to most design manuals. ‘Black & White: A Conversation’ introduced a branding overhaul for the bank (founded in 1989 by Midland Bank), which included a new vertical logo and minimalist black and white colour palette. But in addition to conveying how the refreshed identity would work, the manual functioned as a wider brand book, with tone of voice a vital component." (Source)

Condition: Near fine. All titles are used and show shelf ware consistent with age. Please contact me for further information on condition.

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