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Ford v Volkswagen (1969/70 Model Comparison Brochure)

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Publisher: Ford Motors
Publication: 1969/70, First Edition
Binding: Softcover, plastic comb-binding
Pages: 64
Size: 210 x 297
Text: French
Print: Lonsdale & Bartholomew (Leicester) Ltd.

A quite sublime brochure produced by Ford comparing the specifications of their Ford Transit FT1000 against the Volkswagen Transporter as a trade vehicle. Contents in French, separated into nine chapters, profusely illustrated with comparative photos, diagrams and stats/figures. Very scarce, with no reference to this title anywhere I can find online.


  • Diversite (Diversity)
  • Espace de chargement (Cargo space)
  • Accessibilite (Accessiblity)
  • Puissance de monteur (Ride Power)
  • Confort et Sécurité (Comfort & Safety)
  • Facilite des manoeuvres (Maneuverability)
  • Longevite (Longgevity)
  • Aspect (Aspect)
  • Conclusion (Conclusion)

Introduction (Translated):

Launched in 1967, the Volkswagen 1000 kg Transporter proved the most popular van in Europe, while a figure sales of 237,000 units in 1968 made Volkswagen the largest manufacturer in the world in this category.

To fight the Volkswagen, the Ford Transit range 1969, was provided with a series of innovations:

  • A higher payload for the Transit FT1000.
  • Braking system with two independent circuits.
  • Controls modified and better placed.
  • Modification of the handles and the control of the windows in the doors of the cabin.
  • Interior mirror detaching in the event of an impact.
  • Compressible board in the event of an impact.
  • Changed deflector lock.
  • Unbreakable lid for glove box.
  • Servo-brake for two circuits (optional).
  • Simultaneous operation of 4 flashers in case of danger.
  • Improved steering column lock position.
  • Half bulkhead and full bulkhead modified.
  • Improved adjustment of the backrest to the "driver" seat.


Condition: Very GoodLight shelf ware consistent with age, very slight rubbing to cover, slight crease to page edges along comb binding, partial piece of print torn from top left corner on board cover, light tanning to the extreme outer edges of pages, otherwise in very good condition. See images for further details on condition.

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