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Karl Gerstner: Designing Programmes

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Editor: Karl Gerstner
Publisher: Alec Tiranti Ltd. London
Publication: 1964, First Edition
Binding: Hardcover, section sewn
Pages: 96
Size: 180 x 250
Text: English
Design: Karl Gerstner
Feature: First English Edition

(Foreword)

'Designing Programmes - A compilation of four theoretical publications by Karl Gerstner.

Theoretical? Gerstner is a designer. Firstly as a partner in an advertising agency in Basle. Secondly as a maker of pictures.

But there is a connecting link between the two roles: instead of seeking individual solutions for problems, he designs programmes for solutions.

Designing programmes means a method and an approach. There are several solutions for each problem, and one of them is the best under certain circumstances. In other words: designing programmes itself means a programme; rooted in practice, however, rather than in a philosophy of life.

To illustrate what exactly it involves in practice is the theme of this book. Hence: it is a very practical introduction for everyone who is interested in problems of contemporary design in the widest sense.

Paul Gredinger has written an introduction to the introduction.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Tanning a light ware to dust jacket, small tare top left corner. Interior clean, binding tight. Please contact me for further information on condition.

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