Publisher: Tarmac plc. Publication: 1996, First Edition Binding: Spiral-bound Pages: 40 Size: 210 x 297 Text: English Design: Sampson Tyrrell
(Introduction) 'In an increasingly competitive marketplace, the new Tarmac visual identity makes a vitally important contribution to building our reputation and image.
The creation of a unique visual style for the whole Group helps to communicate and reinforce the Tarmac values of quality, customer focus and innovation. The successful implementation of the new visual identity across the Group will create maximum impact and synergy across the business whilst building awareness and raising our profile amongst all of Tarmac's audiences.
To communicate effectively and to maintain high standards we must actively manage the new identity. Great care and consideration must be given to every item Tarmac produces; from stationery to signage, from publications to vehicles.
In order to assist you we have developed these comprehensive guidelines, which not only explain the fundamental rules and principles for the use of the basic elements that form the new Tarmac visual identity system, but also show how the new visual identity is applied across key areas of application.'
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