Editor: Mark Sinclair Publisher: Laurence King Publication: 2014, First Edition Binding: Hardcover, section sewn Pages: 224 Size: 220 x 280 Text: English Design: Intercity
TMoffers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.
The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe,TMreveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon, and the Michelin Man.
Based upon comprehensive research, authoritatively written and including a wealth of archival images,TMis an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
Condition: Fine/Near Fine. All titles are used and show shelf ware consistent with age. Light rubbing to cover, light scuff marks to white board/back cover. Please contact me for further information on condition.
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