Editor: Adrian Frutiger
Publisher: Zürich ABC Verlag
Publication: 1980, First Edition
Binding: Hardcover, section sewn
Pages: 150
Size: 265 x 255
Text: English, French, German
(Preface) Adrian Frutiger, a Swiss graphic artist and type designer, offers a comprehensive view of his working methods in this book. For Frutiger, lettering and type are not merely an aid to reading but a universal means of perception which accompanies mankind every- where. Type design leads to the sign, the logo- type and the symbol. His work builds a bridge from the typeface, and from drawing and writing, to the language of computer technology. Anyone concerned with problems of design will find in this book a host of ideas and practical examples, constantly leading back to the basic considerations of the art. A fascinating book of ideas for graphic and typographic artists and designers in general.
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to dust jacket, light tanning to extreme outer edges of inner pages. Please contact me for further information on condition.
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