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Creating a Brand Identity: A Guide for Designers

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Editor: Catharine Slade-Brooking
Publisher: Laurence King Publishing
Publication: 2016, First Edition
Binding: Softcover, section sewn
Pages: 160
Size: 195 x 230
Text: English

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more. (Source)

Condition: Fine/Near Fine. All titles are used and show shelf ware consistent with age. Very light rubbing to cover, slight sun fade to spine. Please contact me for further information on condition.

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