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Identity Designed: The Definitive Guide to Visual Branding

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Editor: David Airey
Publisher: Rockport Publishers
Publication: 2019, First Edition
Binding: Hardcover, section sewn
Pages: 286
Size: 220 x 260
Text: English

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.

Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.

You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touch points, implementing style guides, and future proofing your designs. Each identity case study is followed by a recap of key points.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Slight bum to top edge and head of spine. Please contact me for further information on condition.

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